Have you ever wanted to change someone's behavior? Do you think people are resistive to change? Those were the questions that launched our afternoon session with Chip Heath, author of the book Switch. He has been able to translate the process of change into a understandable and useful process that can be used by everyone. His model is an integration of social pyschology, brief therapy and behavior modification techniques.
New information continues to be developed in these areas as well as other nonprofit topics. Check out http://www.ssireview.org or the csi.gsb.stanford.edu
Lois -
ReplyDeleteDid you notice in Switch the reference to Don Berwick? What he did, with no power to do so at the time, is amazing.
See you soon.
Chuck
This sounds like a great session! Looking forward to hearing more about what the Economist professor had to say about calculating social value.
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