Thursday, March 10, 2011

Stanford Nonprofit Leaders Program - Day 4

Defining social value in an economic model for nonprofits was the topic of this morning's session. Too often we fail to inject the projected costs or savings that relate to our work into our budgets. For example if we invest $1.00 in early childhood education it will save over $17 in a lifetime. Finding the right metrix to explain this social value is always the challenge. Fortunately our Stanford Economist professor was able to condense complicated formulas into layman terms.

Have you ever wanted to change someone's behavior? Do you think people are resistive to change? Those were the questions that launched our afternoon session with Chip Heath, author of the book Switch. He has been able to translate the process of change into a understandable and useful process that can be used by everyone. His model is an integration of social pyschology, brief therapy and behavior modification techniques.

New information continues to be developed in these areas as well as other nonprofit topics. Check out http://www.ssireview.org or the csi.gsb.stanford.edu

2 comments:

  1. Lois -

    Did you notice in Switch the reference to Don Berwick? What he did, with no power to do so at the time, is amazing.

    See you soon.

    Chuck

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  2. This sounds like a great session! Looking forward to hearing more about what the Economist professor had to say about calculating social value.

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